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Smile Factor

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About Us

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Laurie Guyon

 

Laurie Guyon currently serves as the Lead Coordinator for Instructional Technology Programs at WSWHE BOCES, where she guides regional initiatives and supports schools in adopting innovative educational practices, particularly in Computer Science and Digital Fluency. In addition, Laurie is the Capital Region Director for NYSCATE, advocating for educators and technology integration across New York State. 


Laurie is an Adjunct Professor at Manhattanville University, teaching two courses focused on effective methods for teaching computer science. She is the author of SMILE Learning: Leveraging the Power of Educational Technology and has co-authored several influential books: ArchiTech: Laying the Foundation of EdTech Coaching with Aimee Bloom, and Access Now: Because You Never Know Who You Are Helping with Jennifer Harriton-Wilson EdD.  She also brings a lighthearted touch to educational themes to support problem-solving and critical-thinking concepts in her children's book, Put the Pickles In The Dishwasher.


Laurie co-hosts the SMILE Factor podcast, exploring how to foster joy around educational technology and educational leadership with Matthew X. Joseph. Her commitment to the field has earned her significant recognition, including the prestigious ISTE 20 to Watch award, the SAANYS Leader in Digital Education award, and the CoSN Emerging EdTech Leader recognition. 

Visit Laurie's Website
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Dr. Matthew X. Joseph

 

Dr. Matthew X. Joseph is the assistant superintendent of technology and learning in New Bedford, MA, and CEO of X-Factor EDU, a full-service professional development, consulting, and publishing organization. With a career spanning roles such as executive director of teaching and learning, director of curriculum and instruction, director of digital learning and innovation, elementary school principal, classroom teacher, and district professional development specialist, Matt brings exceptional insight into how to best support teaching and learning at every level.

He holds a master’s degree in special education and an Ed.D. in educational leadership from Boston College. His leadership journey inspired him to found X-Factor EDU in 2016, which now brings together educators from around the world to provide leadership coaching, district consulting, workshops, keynote presentations, and publishing opportunities that elevate educator voices. 


Click here to learn more about X-Factor EDU 

Matt is the author of several books focused on leadership, mentorship, and collaboration in education.


Matt was selected as the 2025 Center for Digital Education and National School Boards Association Leadership in Education and Digital Innovation Award

Visit Matt's Website

Dr. Matthew X. Joseph and Laurie Guyon are longtime collaborators, speakers, and true friends who share a deep passion for bringing joy and engagement back into learning. Through keynotes, workshops, their SMILE Factor podcast, and writing, they work alongside educators to create meaningful, energizing experiences for students and staff. Their approach is grounded in connection, authenticity, and the belief that when passion, play, and purpose are present, powerful learning follows.

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